{"product_id":"bm-ppl7-argile-decolorante-prem-perf-350g","title":"BM PPL7+ Prem Perf Bleaching Clay 350g","description":"Specially developed for freehand application techniques, this Bleaching Clay, formulated with Anti-Metal and Bond-Strengthening Technology, allows for up to 7 levels of lift with a unique light-to-solid texture for optimal and precise results. Enriched with Kaolin Clay, it transforms the formula from light to solid upon application, creating a hard film around the hair and isolating the lightening product. This allows it to remain moist while releasing its full lightening power into the hair fiber. No need for aluminum foil!","brand":"SCHWARZKOPF","offers":[{"title":"Default Title","offer_id":51798834184539,"sku":"2868555","price":89.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1232\/5467\/files\/4045787928198_001.webp?v=1764030735","url":"https:\/\/chicbyromeo.fr\/en\/products\/bm-ppl7-argile-decolorante-prem-perf-350g","provider":"Chic By Roméo","version":"1.0","type":"link"}